Welcome to Chelsea Reece, where our community is at the heart of everything we do. Beyond creating elegant, timeless apparel, we've cultivated a vibrant community that celebrates femininity and strives to make the world a better place.
Our mission is to inspire connection with the most beautiful parts of yourself, reflect on your inner child, and encourage inclusivity in all aspects of life.
This mission is brought to life not just by our dedicated team but also by the passionate individuals who make up the Chelsea Reece community.
Together, we've built a space where people can rediscover the magic within themselves and embrace joy. Our community members support each other, share their experiences, and contribute to a collective vision of elegance and inclusivity.
Not just a dress
At Chelsea Reece, you're not just purchasing a dress; you're joining a movement that values ethical manufacturing, inclusive sizing, and the simple delight of twirling without fear.
We invite you to be a part of our story and help us continue to build a community that celebrates the beauty and strength in all of us.
The Ingenue Spirit
Our community personifies the spirit of an Ingenue, capturing the unburdened essence of a dancer lost in the joy of movement. We radiate the kindness that defines a princess, embracing a benevolent and compassionate approach. Just as the gentlest souls extend their care to animals, our embodiment of this compassion creates a sense of companionship and connection.
If this resonates with you, then we encourage you to join our community. Post your adventures with your dress on our Facebook page, or come join us for an in person meetup. Twirling is much more fun when you can share it with other like-minded people.
We strive for a culture of elegance in all aspects of our work, from product design to customer interactions. We embrace sophistication and refined aesthetics to create an enchanting experience that marries elegance with function.
Empowerment
Foster a culture of empowerment where every team member is encouraged to take ownership, make decisions, and contribute their unique strengths. Empowerment leads to innovation and growth.
Inclusion
We cultivate a culture of inclusivity that invites everyone to participate through representation and outreach. We celebrate the beauty that is already in us all and leave an open seat at every table.
Community Spirit
We embrace a community-centric culture that values teamwork, collaboration, and mutual support. We nurture a sense of belonging and camaraderie among team members bridging the gap in manufacturing, creating a united Chelsea Reece community.
Kindness
We prioritize an atmosphere of inspiring positivity that uplifts team members and customers alike. We encourage a positive outlook, kindness, and a can-do attitude that radiates in every interaction.
Transparency
We uphold transparency in all our endeavors, valuing open communication and honesty in our interactions with customers, team members, and manufacturing partners. We strive to provide quality products and fulfilling work for our team members at all levels.
Why We Are Different
Timeless Silhouettes
Our silhouettes are not influenced by trends, but inspired by unique classic designs that never go out of style.
High Quality Standards
Our pieces are designed to last a lifetime; therefore, each one is carefully handcrafted with the highest quality materials.
Intentional
Our products are made with love by women for the feminine. Furthermore, each one is designed with the intention of making the world a better place.
In November of 2024 Chelsea Reece was sold to our new owners, Aaron and Marlee! With new ownership came new opportunities for both our incredible Chelsea crew, along with our vibrant Chelsea community. The new ownership will provide us with opportunities unlike anything we’ve seen in the past at Chelsea Reece, creating the ability to expand and grow beyond our wildest dreams.
July 2024
250K Instagram Followers
Another monumental milestone! Social media is the main way we connect with our Chelsea community, so every new friend is the chance to share our story and make fashion history. Thank you for being on this journey with us.
Jun 2024
Raised $3K for the New York Marine Life Rescue Center
Chelsea Reece has always had a passion for giving back, with the desire to one day create a dress for a charitable cause. When we designed the teal version of our popular Princess Puff dress, it reminded us of the beautiful blue ocean and all of the creatures that call it home. We decided to name it “The Sea Turtle Dress” and donate a portion of our proceeds to the New York Marine Life Rescue Center. We’re grateful for the Chelsea Reece community and their support of this meaningful cause.
May 2024
1st time seeing our dress in the wild (viral video of Megan)
On a warm spring day in May of 2024, our founder was in New York City when someone wearing a Chelsea Reece dress bounded down the stairs of a subway station. Determined to catch up to her, our founder followed quickly after “the girl in the red dress” and started recording to capture the moment. Chelsea girl Megan was the first Chelsea Reece fan we saw in the wild and the video captured of us finding her became one of our most watched reels of 2024! You can now spot Megan in some of our marketing materials.
February 2024
Our first Influencer Collaboration (Dapper Danielle)
For our Spring 2024 collection, we created a color pallet that was reminiscent of fantastical places from our favorite stories. To name our colors, we reached out to our friend Dapper Danielle who created the official color names Beautiful Tomorrow Blue, Palace Purple, and Golden Afternoon. We are thankful to Danielle for her creativity and being our first influencer collaboration.
Dec 2023
1st Celebrity Feature - Maitreyi Ramakrishnan
We like to treat all of our customers like celebrities, but it’s not everyday a real celebrity wears one of our dresses! Maitreyi Ramakrishnan (best known for Never Have I Ever and Turning Red) styled our Lost Princess Lavender Dream Dress for a birthday photo shoot in December of 2023. To say we were starstruck is an understatement.
Nov 2023
1st in person pop up event (Dapper Day)
In our first nine months as a company, we realized that our dresses were often being worn to theme parks and special events. So what better than to sell dresses for the first time in Anaheim, California at the Dapper Day Expo! We loved meeting the Chelsea Reece community in person for the first time and twirling with you IRL!
Oct 2023
100,000 Followers on Instagram
100,000 people joined the Chelsea Community within eight months from when we started. 100,000 new friends that will never have to ask if their dress has pockets (spoiler: they all do)
Sept 2023
Chelsea Reece goes to Paris
Bonjour! With the creation of our first fall collection, we decided to travel abroad to shoot the collection in Paris, France! Many of the dresses released that season were inspired by historical artwork and European elegance. Tres chic!
June 2023
1st Employee Hired
Four months after the company was started, we hired our first employee to assist in order fulfillment and warehouse operations. This was a monumental moment for us, as we realized our small business was starting to grow beyond our two person team!
April 2023
10K followers on Instagram
In just two months we hit 10,000 followers on Instagram! At an early age the Chelsea Reece community was already very active; inspiring joy and elegance all around the world.
March 2023
1st International Customers
Very quickly we started getting international customers. By this time over 6% of our sales were coming from outside of the United States. The top 3 countries being Australia, Canada, and the United Kingdom.
Feb 2023
Chelsea Reece is Founded
It all started with a school project. The Dream Dress was created so that dancers could twirl without flashing anyone. After a TikTok video of the Dream Dress went viral, it quickly blossomed into a fast growing startup.
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The dress that started it all. First produced in Ingenue Blue, our dream dress has bra cups, pockets, a built in crinoline petticoat, and an underskirt to protect you while you twirl. It’s the dress designed with functionality in mind to be the dress of your dreams.
Our viral Dream dress returns in Odile Black, Coquette Pink, Persephone Green and Odette Ivory. While all of these new colors are unique and beautiful, Odette Ivory is a fan favorite for brides.
You asked and we listened! The Dream Dress Collection Part 2 was released by popular demand. Our functional fashion comes to live in stunning Buttercup Yellow, Carmen Scarlet, Lost Princess Lavender, Oopsie Daisy, & Party Pink.
May 2023
Lottie & Wendy dresses
With the success of our Dream Dress design, we knew we wanted to offer new dresses that took inspiration for our original design with some added elements requested by our community. Both the Wendy and Lottie dress have cap sleeves! Our Lottie dress is adorned with pink organza bows for the perfect coquette look.
Jun 2023
Witch Collection
For the Witch Collection we wanted to channel our inner sorceress. The Lydia dress features long sleeves and a sweetheart neckline for a feminine look inspired by one of our favorite foreboding characters. Enchantress embodies the magic of a spell with long streamer sleeves on magenta fabric. Elphie is a little different and a lot green, just like our favorite misunderstood witch. All three are designed similarly to the Dream Dress.
Aug 2023
Chelsea Collection
A new fabric and pattern enters the scene when Chelsea arrives. Featuring a white collar and sleeves, the Chelsea Collection is the definition of collegiate chic. This is our first dress collection without the crinoline petticoat, and in it’s place is a synthetic horse hair netting to help the dress hold it’s shape. Made available in Mansion Moss, Sunny Side Yellow, and Transatlantic Navy.
The dress built for adventure, meet the Journey. The Journey collection aligns closest in construction to the Chelsea, but cosmetically looks similar to the Dream dress. The Journey is the first dress we offered an adjustable corset back on in addition to a side zipper. Although we will go on to offer this dress in many colors and patterns, it all started with Fawn Tan, Poppy Red, Transatlantic Navy, Mansion Moss Green, Cloudy Blue and Holiday Plaid.
Inspired by art and royalty, all rise for the entrance of the Madonna dress. First available in Poppy Red and Mirage Blue, the Madonna dress is a midi length version of our Journey dress. With all of the functional features you love such as horse hair netting, corset back, built in bra cups and protective underskirt, it’s no wonder the Madonna would become one of our most loved styles.
Our Odile Black Collection embodies the darkness of the night. This Halloween themed launch brought three popular styles to the dark side (The Journey, Chelsea, and Madonna) along with inviting back classics Lydia and Dream. We encourage you to twirl (if you dare)
No matter if you've been naughty or nice, the Holiday Collection is truly a gift! After the popular demand of our Journey dress in Holiday, we released a Holiday collection featuring our first Twirl Skirt and other plaid perfection accessories.
Originally created just for our staff, the Join the Crew-neck sweat set is perfect for a lazy day or after a long night of twirling. Available in two colors green and white, it’s never been easier to be comfy and chic.
As timeless as a Scottish story comes the Rory collection. Available in our Twirl Skirt to start and the Journey dress in March, this tartan brings luck and love wherever you go.
We started 2024 with our first non-twirl dress, the Classic dress. This chic plaid dress has built-in shorts with four pockets! Carrie Bradshaw and Blaire Waldorf embody this sophisticated style, available in Baby Blue and Blush Pink.
Our first Twirl Skirt Collection debuted in January of 2024! This collection featured two beautiful skirts with the same construction as our Journey dress but with built in shorts instead of our classic underskirt. Available for sale in rich wine red and rustic fable plaid.
Feb 2024
Bridal Collection
Here comes the bride! Our first bridal collection featured dreamy dresses that will take you from engagement to the honeymoon. This collection saw the return of the Dream Dress in Odile White, along with the new additions of the Lydia in Bridal White and the Classic dress in Pearl White. Will you say I Do in Chelsea Reece?
Hear ye Hear ye! Please welcome The Princess Puff Collection. A new silhouette, the Princess Puff dress takes notes from our popular Journey dress with the addition of puff sleeves and a sweetheart neckline. Inspired by our favorite fantasy tales, these vibrant colors were named by our friend Dapper Danielle; Beautiful Tomorrow Blue, Golden Afternoon and Palace Purple.
The Princess Puff Collection received a magical transformation into Twirl Skirts! Dance till the clock strikes midnight in our Beautiful Tomorrow Blue, Golden Afternoon and Princess Puff Twirl Skirts.
The Princess Puff Collection is back in two beautiful new colors! Inspired by fairies and florals, this collection introduces us to Pixie Green and Rosie Pink.
The Countryside Collection was one of most successful collections to date! This stunning French toile pattern was made available in the Madonna, Leading Lady, Princess Puff, Madonna Skirt, and a tote bag. The Countryside collection is something out of a daydream.
Step into the classic story of the Avonlea dress. This unique design is adored with custom made lace and delicate detailing. The long sleeves are perfect for spring days frolicking through fields and reading tales under a tree.
Calling all explorers! The Compass dress is a new design that’s ready for anything. This dress features a striking collar with a v-neck in a tan sandy color. With bamboo buttons cascading down you’ll always be able to take a piece of the adventure with you.
Inspired by the beautiful blue sea and all that inhabit it comes the Sea Turtle Dress. Our popular Princess Puff style is terrific in turquoise. A portion of the proceeds from this dress were donated to the New York Marine Life Rescue Center.
How do you do, old sport? The classic LBD takes center stage in this collection with the re-release of the Madonna and Journey. We’re proud to introduce the Princess Puff and Classic dress now in the spotlight in Odile Black.
We’ve made our list and checked it twice, our BIGGEST collection to date is on the sleigh! This holly jolly collection features not one, not two but three different colors and patterns. Enchanting Evergreen joins the lineup in the Madonna and Madonna skirt for all of your festive occasions. Homeland Plaid is under the tree in the NEW Beth dress and Leading Lady. Our returning Holiday Plaid is here to spread cheer in the Vest, Journey, Madonna, Classic, and NEW Novella dress, Madonna skirt, and Blaire Skirt.
Inspired by constellations and astrology stories, meet our first deluxe collection, Starlight. This ethereal style was made available in deluxe versions of the Madonna, Princess Puff, and Novella. A deep blue, the color of the night’s sky, encourages us to dream beyond the stars.
Dearest reader, If you find yourself at a ball or afternoon promenade this courting season, you’ll want to be in a dress that’s floral and flirty. Thank goodness for the Blush & Bloom collection, available in the Madonna and Journey styles in Rosie Pink and the Madonna and Leading Lady styles in Countryside Pink.
The glitz and glamour of the party scene comes to life in the After Party Collection. Perfect for New Years Eve or a night in NYC, the After Party Collection is shiny and fun. Available in Deluxe Princess Puff styles in Silver and Gold.
As bright and beautiful as a sunrise comes the Daybreak Collection. This pastel masterpiece is our third deluxe collection available in the Princess Puff and Novella dresses.
Meet Bella, the ultimate travel companion dress. This dreamy, wrinkle free stretch knit fabric is as comfortable as it is stunning. This dress does not have horse hair netting, making it extra like and flowy. The sleeves can be worn on and off the shoulders for any occasion. Whether you’re wandering the streets of Paris or having a picnic in Italy, the Bella is the perfect outfit.
Our manufacturers are Business Social Compliance Initiative (BSCI) certified. This certification ensures that our production adheres to the highest ethical and social compliance standards. We prioritize principles of ethical manufacturing, sustainability, waste reduction, size inclusion, and cultural diversity.