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Our story

Welcome to Chelsea Reece, where our community is at the heart of everything we do. Beyond creating elegant, timeless apparel, we've cultivated a vibrant community that celebrates femininity and strives to make the world a better place.

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Our mission

Our mission is to inspire connection with the most beautiful parts of yourself, reflect on your inner child, and encourage inclusivity in all aspects of life.

This mission is brought to life not just by our dedicated team but also by the passionate individuals who make up the Chelsea Reece community.

Together, we've built a space where people can rediscover the magic within themselves and embrace joy. Our community members support each other, share their experiences, and contribute to a collective vision of elegance and inclusivity.

Not just a dress

At Chelsea Reece, you're not just purchasing a dress; you're joining a movement that values ethical manufacturing, inclusive sizing, and the simple delight of twirling without fear.


We invite you to be a part of our story and help us continue to build a community that celebrates the beauty and strength in all of us.

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The Ingenue Spirit

Our community personifies the spirit of an Ingenue, capturing the unburdened essence of a dancer lost in the joy of movement. We radiate the kindness that defines a princess, embracing a benevolent and compassionate approach. Just as the gentlest souls extend their care to animals, our embodiment of this compassion creates a sense of companionship and connection. 


If this resonates with you, then we encourage you to join our community. Post your adventures with your dress on our Facebook page, or come join us for an in person meetup. Twirling is much more fun when you can share it with other like-minded people.

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Our Values

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Elegance

At Chelsea Reece, we are committed to cultivating a culture of elegance and sophistication in every detail—from our meticulously crafted product designs to our exceptional customer interactions. Our refined aesthetics and timeless style create an enchanting experience where luxury meets functionality, delivering beauty and purpose in every piece.

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Empowerment

At Chelsea Reece, we cultivate a culture of empowerment where every team member is inspired to take ownership, make impactful decisions, and leverage their unique strengths. We believe that empowered teams drive innovation, growth, and lasting success, creating an environment where creativity thrives, and individual contributions shine.

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Inclusion

At Chelsea Reece, we foster a culture of inclusivity and belonging that welcomes everyone to participate through meaningful representation and community outreach. We celebrate the inherent beauty within each individual, ensuring there's always an open seat at every table. Our commitment to diversity and acceptance creates a space where every voice is heard and valued.

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Community Spirit

At Chelsea Reece, we champion a community-centric culture that thrives on teamwork, collaboration, and mutual support. Our commitment to building strong connections nurtures a sense of belonging and camaraderie among team members, bridging gaps in manufacturing and uniting us as one powerful community. Together, we create an environment where innovation flourishes, and collective success is achieved.

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Kindness

At Chelsea Reece, we cultivate an atmosphere of inspiring positivity that uplifts both our team members and customers. We believe in fostering a positive outlook, kindness, and a can-do attitude that radiates through every interaction. Our commitment to optimism and encouragement creates a welcoming environment where innovation and connection thrive.

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Transparency

At Chelsea Reece, we uphold a commitment to transparency and integrity in everything we do. Through open communication and honest interactions with our customers, team members, and manufacturing partners, we build trust and lasting relationships. We are dedicated to delivering quality products while providing fulfilling work experiences for our team at every level, reinforcing our values of honesty, trust, and excellence.

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Why We Are Different

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Timeless Magical Aesthetic

We skip trends for evergreen romance! Our pieces are designed to last a lifetime, and make you feel like the heroine of your own story.

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Whimsy Meets Function

Our dresses are purpose-built for elegance, comfort, and convenience in everyday wear. Key features: pockets, twirl protection, bra cups, corsets, and machine washable fabrics.

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Inclusive & Empowering Community

From 0 to 28, our size chart reads like an open invitation to the ball. Slip into your perfect fit and join a sisterhood that applauds every twirl.

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Company Milestones

Feb 2023

Chelsea Reece is Founded

It began like a tale whispered between friends—a school project, a sketch, and a spark of inspiration. The very first Dream Dress was designed so dancers could twirl without a single worry. Then, as if by magic, a TikTok video carried it into millions of hearts, transforming a simple idea into a blossoming brand where every dress has a story to tell.

March 2023

1st International Customers

Word of the Dream Dress spread like petals in the wind, drifting far beyond our borders. Soon, parcels tied with ribbon found their way to Australia, Canada, and the United Kingdom—bringing elegance and joy to new corners of the world. In just weeks, more than 6% of our orders were crossing oceans, proving that magic knows no boundaries.

April 2023

10K Followers On Instagram

Only two months into our journey, our little corner of the internet bloomed into a garden of 10,000 kindred spirits. Every photo shared was a window into joy, every comment a stitch in the fabric of our growing community—spreading beauty, confidence, and connection far and wide.

June 2023

1st Employee Hired

Four months after our first twirl into the world, we welcomed a new member to the Chelsea Reece family. With extra hands to help in the warehouse, our dream began to flourish—proof that our story was growing, one kindred spirit at a time.

Sept 2023

Chelsea Reece Goes To Paris

The storybook pages turned, and suddenly, we were in Paris. With the release of our first fall collection, we captured its beauty against the backdrop of cobblestone streets, golden light, and timeless art. Many dresses from this season carried whispers of European elegance—très chic, indeed.

Oct 2023

100,000 Followers On Instagram

By autumn, 100,000 hearts had joined the Chelsea Reece story. It was a circle of friends—none of whom ever needed to ask if our dresses had pockets (spoiler: they all do).

Nov 2023

1st In-Person Pop Up Event (Dapper Day)

Nine months into our adventure, we met the Chelsea Reece community face-to-face for the first time at the Dapper Day Expo in Anaheim, California. We twirled together under chandeliers and fairy lights, and in that moment, the magic leapt off the screen and into real life.

Dec 2023

1st Celebrity Feature - Maitreyi Ramakrishnan

While every customer is a star in our eyes, December brought a special thrill—Maitreyi Ramakrishnan wore our Lost Princess Lavender Dream Dress for a birthday photoshoot. We were utterly starstruck, yet reminded that the magic of a Chelsea Reece dress shines just as brightly on every person who wears it.

February 2024

Our First Influencer Collaboration (Dapper Danielle)

Spring arrived with a touch of fantasy. To name the colors of our latest Princess Puff collection, we invited our friend Dapper Danielle to dream with us. Her creations—Beautiful Tomorrow Blue, Palace Purple, and Golden Afternoon—were as poetic as the dresses themselves.

May 2024

1st Time Seeing Our Dress In The Wild

On a warm day in New York City, we spotted her—a Chelsea girl in a red dress, bounding down subway steps. With a quick dash and a rolling camera, the magical meeting was captured on video. Megan became the first fan we’d ever seen “in the wild,” and now, she twirls with us in our marketing campaigns.

Jun 2024

Raised $3K For The New York Marine Life Rescue Center

When our Princess Puff dress took on a sea-blue hue, it reminded us of gentle waves and sea turtles gliding through the deep. We named it The Sea Turtle Dress and donated part of its proceeds to the New York Marine Life Rescue Center—proof that style can make waves for a cause.

July 2024

250K Instagram Followers

By midsummer, our online garden had grown to a quarter of a million friends. Each new follower was another voice in our chorus, another dancer in our endless, twirling celebration.

Nov 2024

Aaron & Marlee acquire Chelsea Reece

A new chapter began when Aaron and Marlee took the helm. With fresh vision and boundless dreams, they carried the Chelsea Reece story into new realms of possibility—while keeping the heart of our fairytale beating strong.

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Join our VIP Circle
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Join our VIP Circle

If you are passionate about Chelsea Reece and regularly shop with us, we've created a loyalty program just for you!

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Manufacturing


At Chelsea Reece, our manufacturers are proudly Business Social Compliance Initiative (BSCI) certified, guaranteeing that our production meets the highest standards of ethical manufacturing and social compliance. We are committed to upholding principles of sustainability, waste reduction, size inclusivity, and cultural diversity throughout our entire production process. By prioritizing responsible manufacturing, we ensure that every piece reflects our dedication to quality, fairness, and sustainability.

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See the Impact in Real Time

Because of you, our mission to create change is possible.

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$3,311

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Meet the Team

Marlee Bunn

Marlee Bunn

Owner

Aaron Cheung

Aaron Cheung

Owner